I’ve raved about Matthew James over and over on my Instagram, Twitter and other social channels. It’s who I recommend when anybody asks where they should get their curls cut. I was OVERJOYED to hear he has now opened up his very own hair salon specifically for curly hair, Spring.
Being mentored by the writer of the original Curly Girl Handbook, Lorraine Massey, it has been long overdue for somebody who has such a passion for curly hair and knows what they are doing, caters for us U.K Curlies. Matt opening Spring is definitely a step in the right direction for our curls.
Matthew ensures his customers are given the best experience, starting each appointment with a thorough consultation and additionally offering bespoke curl-by-curl colouring.
The grand opening of ‘Spring’ will be on the 24th January!
I caught up with Matt to find out a little more about Spring and the exciting upcoming launch:
Huge congrats on Spring Matt, it’s great to see a dedicated curl salon to finally hit the UK. Tell me a bit about the Spring Salon experience?
“The Spring salon experience is all about curls. For the first time in any UK Salon, the curly girl is priority. There’s no straightening device in sight. The salon has been designed for a community feel. Most salons you go into have small mirror sections where you feel segregated. Spring salon has a long bank of mirrors so curly girls can see each other, be involved in conversations and often compliment each other’s curls. Curly girls are surrounded by other curly girls which in itself is a unique experience for them so I want to embrace that. Phase 2 of our development is underway on the lower floor level where we’ll have a 1950’s inspired bank of dryers where curly girls can sit, dry off and chat with other Curlies. Often people bring friends along for moral support so I’ve tried to encourage their involvement too.
With the team, we’re all about curls. Danny has been working with me for over a year now developing and embracing the skills of curl-by-curl cutting. He’s now a fantastic and well-established stylist as well as developing his own Curl by Curl colour technique. As Artistic Director he will be working with me to turn our concept of photo shoots and collections/look books into a reality. We work together in harmony and compliment each other’s skills to perfection! As well as the classics Danny loves pushing the fashion boundaries too. Just because you have curly hair, it doesn’t mean you can’t have the latest fashion cuts.
Reegan is our most Junior member of the team, but that doesn’t mean she is junior! Her colouring technique of curls is fantastic especially for someone who is only 19 years of age. We’ll be creating a cutting programme for Reegan so we can develop and unleash her creative curl cutting side too. I want the stylists to inspire one other; I also want every curly girl who comes through the door to inspire us too. Only then will we keep moving forward and breaking down those boundaries set by fashion and industry.”
What are the go-to products you use in the salon?
“I’ve used Devacurl for many years, but have been passionate to find a suitable UK developed product. I’ve loved Devacurl but I am conscious that it continues to be none EU compliant and it brings with it issues in respect of delivery etc. It seemed inappropriate to use products in the salon but not have the ability to sell those same products to my clients. And of course, it would be wonderful to support a homegrown product with the same ethos as Spring Hair.
For the last 18 months I have trialed many products, but all seemed to fall short for one reason or another. When I spoke to Keisha Jo about the Trepadora range it seemed to tick all the boxes. We took a leap of faith and made it our sole products in the salon, everyone loved it and we couldn’t get it on our shelves quick enough! It’s a simple range to use, which is the beauty of it. The pump system is very clever, giving you a measured dosage while keeping the product oxygen free. Also, as I’m sure lots of curly girls have experienced, the product wastage at the end is minimal. No more tipping bottles upside down or cutting the tops off. With 8 products initially in the range, I was very confident that there was a product or cocktail of products to use on every individual curl type who walked through the door.”
I know it’s early days but any view to expand Spring with more locations. Where would be your ideal spot?
“The expansion question is something I’ve been frequently asked. Am I going to open a salon in London or Manchester or abroad? The answer is I really don’t know. Do I have one salon with fifty stylists all under one roof with it being a destination salon, much like you would experience if you were going to Michelin star restaurant? Or do I have five smaller salons each with ten stylists dotted across the country? Each option has pros and cons.
To me, the word organic doesn’t just mean putting a few potted bamboo plants around a space. It is also a way of thinking and allowing spaces and ideas to grow naturally. The main priority is to get Spring running well and efficiently, listening, learning and responding to our clients needs. The main focus is that Spring is here in the present. Future development plans is another story, the next part of the journey. I’m sure the solution will present itself when the time is right.”
181 Corporation Street, Birmingham, B4 6RG
0121 236 5598