For the past two years, the hair industry has seen a rising trend in women going natural: no more curling or straightening irons, no more harsh chemicals to get their curls popping, no more relaxers to bend your hair’s will into straight strands.
After years of experimenting with an array of products, treatments and gadgets, many women have finally reached the same conclusion. The best thing we can possibly do for our curls is, let them find their own natural way with a little help of gentle, quality styling and defining products.
One hair styling and care brand that has proved incredibly popular among those with varying types of curls is Cantu. Known for its natural approach to hair care and styling, its products have established a great reputation among those looking to ditch highly chemical treatments for gentle ingredients found in nature.
Cantu Define and Shine Custard
Cantu offers a great selection of hair products designed to get the best out of your curls. Whether you’re looking for a leave-in conditioning repair cream or a conditioning detangler for your kiddos, Cantu is a brand you can turn to for all your hair care needs.
A true favourite among Cantu’s styling products is the shea butter Define and Shine Custard for natural hair. Free of sulfates, silicones, parabens and mineral oils, this defining styling custard will leave you with a beautiful, brilliant shine and a perfect hold.
Featuring ingredients such as coconut oil, aloe vera, jojoba oil, sweet almond, shea butter and avocado, this custard will treat your curls to the moisture, hydration and boost they have been craving all along.
The Cantu Define & Shine custard fits perfectly into the Curly-Girl treatment and will make your transition from 3a to 4c natural hair go by seamlessly. However, it might be too heavy for 1 or 2 type curls and could end up weighing your hair down significantly.
Minimal Quantities & Maximum Hold
Cantu’s pot of curl defining bliss contains 12 OZ of goodness that will last you a long time, making the $8.99 spent on this product was worth it. Unlike other styling products that require big quantities per styling session, you won’t need much of this custard for your desired results.
Follow your usual hair care and styling routine and apply your typical go-to products – lotions, leave-in conditioners, etc. – as always, leaving the Cantu Define & Shine Custard for last. Once you’re ready, rub enough custard between your palms to coat your curls evenly.
Resist the temptation to go overboard, even if you feel your curls might be lusting for more custard. This product is extremely effective in small quantities – overdoing it will only be counter-productive.
At this stage, avoid finger-combing your hair as you’ll risk smoothing the product out of your curl clumps and eliminating the curl-definition you’re after. For styling purposes, always use a microfiber towel or a t-shirt to scrunch. This guarantees the best results with no added frizz.
A Treat for Your Curls
For an effective and reliable treatment to add to your established hair care and styling routine, you can’t go wrong with this defining, nourishing custard. Providing your curls with long-lasting hold and a healthy, beautiful shine this product will allow you to rock any style.
With its deliciously fruity fragrance, this custard treats your hair to a little spa-day that is as effective as it is good for the soul: nothing beats leaving the house with soft, perfectly styled hair that looks good and smells good.
Easy to apply and distribute with no flake or crunchiness, this gel has all the traits needed to become your new favourite styling product.